Articles on PR for People

From Massachusetts | Swiss Immigrants Bake their Way to the American Dream

Thomas and Helene Stohr came to North America from Switzerland a decade and a half ago. They first lived in Canada with their two sons, then moved to New England. Their Swiss bakery in Massachusetts serves authentic, all-natural Swiss foods, just like those families in Switzerland enjoy.

The Stohrs began their bakery as a home-based business in 2006. They baked all day and Thomas delivered the ultra-fresh foods in the evenings....


From Russia with Love | IlyaMoshenskiy

We call photographer Ilya Moshenskiy, “Ilya Luxury” because he has a special penchant for creating the most exquisite, stylized photos of people, places and things, at a price affordable to most individuals and businesses. Ilya is originally from Russia and brings over 30 years of experience to his work. He focuses on the luxury category (yachts, food and real estate) and exemplifies the highest standards in the industry.  Ilya Moshenskiy...


Toronto | Jim Janakievski DDS MSD

Jim Janakievski’s grandfather came to North America from the former Yugoslavia. Born in Toronto, Canada, Jim  recalls summers he spent vacationing at a cottage in the Georgian Bay area of Ontario, and going pike fishing with his father on Muskoka Bay. After he finished dental school at the University of Toronto, he did a hospital residency at Saint Clare’s Hospital, just outside of Albany, New York.

He practiced as a general...


France by way of Morocco | Paule Attar

“When I was a child growing up in Morocco, we had so many orange trees,” Paule Attar recounts in her gorgeous, husky French accent. “As a kid, I would eat oranges fresh from the tree.. . .Any time you rub the peel over your hand, smell it and it is pure heaven!”

Since 1988, she has been the president and the technical and creative director of the European-style Paule Attar Salon and Spa in Bellevue, Washington. Ms. Attar has also...


Chicago by way of Canada | Serena Wadhwa, Psy.D., LCPC, CADC

“I was born in Canada and raised in the suburbs of Chicago,” Serena Wadhwa said. “As someone who is bi-cultural, I think the greatest obstacle in coming to America is balancing two very different cultures. The greatest joy I have experienced in being an American is when I was sworn in for my citizenship. One day I hope to open my own counseling center.”

Serena Wadhwa, Psy.D., LCPC, CADC, received her doctorate in Clinical...


From Belarus | Olga Szwed

 

Olga Szwed is from Gomel the second-largest city in Belarus.  An extraordinary fashion designer/stylist, she came to America to study at the International Academy of Design and Technology. Aside from designing couture fashion for her own proprietary brands, Olga de la Couture, and her former bridal shop La Belle Reve, Olga is the creative director and designer for Poppy & Bloom, which offers whimsical prints,...


What You Should Know About Hiring a PR Firm

9 Things Every Business Should Know About Hiring a PR Firm (But Were Afraid to Ask)  


What’s so Great About Smiling

What is it about smiles that, at least to Americans, are so appealing?  I was buying something at my local CVS and when I chanced to smile at the checkout clerk who smiled back at me with a 100 watt smile.  There was no apparent flirting going on.  And, while I am most certainly capable of flirting, am pretty fit, and do look a bit younger than my chronological age, I was also at least as old as her grandfather.  She was just responding to...


Wali Collins on That One Thing

What is that one thing you could do for hours? The thing you feel you were born to do.  What is that particular something that when you are doing it, it bring you peace and a certain calmness? My question to you is why are you not doing it all the time? Is it because you have other responsibilities or a job?

Believe it or not, you can make a career out of whatever your passion is.

Think about it. If we all did our...


Jobs:The Coming War!

One of my interns recently commented that she had observed “so many old people” working in places such as Fedex-Kinkos, Home Depot, and Rite Aid.  She wasn’t making a comment on the culture as being “old” as much as she was observing that many of these oldsters who are working are doing so because they have not saved enough for retirement.  Some companies prefer to hired older people because they bring a...