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When legendary ad man George Lois speaks, it is no small thing. His performance is a one-man-show offering us a guided tour through the golden age of popular culture. Hailed as the Golden Greek when he first came on the scene, over the years he’s been honored with Lifetime Achievement Awards from the American Institute of Graphic Arts (AIGA) and the Society of Publication Designers (SPD), and inducted into the Art Directors Hall of Fame, the One Club Creative Hall of Fame, and been awarded the AIGA Gold Medal. Now that we have the awards out of the way, we can get on with understanding the ethos of George Lois. After all, we all know awards come and go, but nothing compares to the work that sustains a universal and lasting...
