Articles on PR for People

Top Nails is Tops in Seattle

Rita, a regular customer of Top Nails Salon, said, “From LA to Seattle, I’ve been to scores of nail salons, but I have to confess I’ve never had my nails done this well.” 

Top Nails in Queen Anne may have a word-of-mouth reputation for doing the best nails in the city, but there is something to be said for how caringly the customers are treated by the technicians who work there. Le, Anh, Lan,...


Artist Entrepreneur James ‘SEXER’ Rodriguez

“Success will only come with hard work, perseverance, and being resourceful.” --James SEXER Rodriguez

Making a living as an artist might seem unfeasible, but entrepreneur, James ‘SEXER’ Rodriguez, has managed to make art his life’s work. Born in Puerto Rico and raised in the South Bronx, he began dabbling in cartoons as a youngster, but by the age of ten he was exhibiting his work at Gimbel'...


Lael Echo-Hawk: Bringing Broadband to Indian Country

Lael Echo-Hawk, an attorney at Garvey Schubert Barer, has been working actively with tribal leaders to give them the tools they need to explore the opportunities of bringing high-speed, broadband internet access to their organizations and communities.

Long distance communication has been around for a long time in America. Historically speaking, the Native American tribes were the first to use long distance communication by...


What Kind of Mark do you want to make?

We all want to make some kind of mark on the world, to leave something behind that shows that we were here and we mattered.  Few would argue about that.  The real issue is what kind of mark we want to make.  In recent years, young people have increasingly described that mark in monetary terms—so many want to be a millionaire, or a billionaire even.

Indeed some recent college polls asking students what matters more to them when...


Be on the Cover

“For years, I’ve wrestled with the notion of how to make PR an affordable commodity, instead of an expensive service that could only be bought by the superrich.” –Patricia Vaccarino


Dance of the Soul

Barbi Leifert’s “Dancer’s Palette” series will be presented by Lanyon 36 Gallery, 365 West 36th between 8th and 9th Avenue, New York, New York 10018. Exhibition Dates September 24 to October 24.


Beauty & the Law

Sooner or later (and sooner is almost always better), every growing apparel line or beauty company decides to step up their business by expanding their current brand and creating a whole new line of products.  Here are some things to consider: 

The Entity.  If you haven’t already formed an LLC or a corporation to own intellectual property and to conduct business, then now would be a good time. It is a good idea to conduct any...


Sister Who?

Pope Francis travels the world commingling with the common folk. His every smile and ceremonial laying of hands iscaptured in all forms of media. The Pope has stated in numerous press conferences that women could have a greater role in the church. But the Pope has also made it abundantly clear that...


‘Nostra Aetate,’ 50 Years Later

This year marks the 50th anniversary of the Catholic Church’s “Nostra Aetate,” a document declaring the church’s relationship to other religions. All of us, on occasion, wonder how other people view the religion we were born into. Thus, “Nostra Aetate” is of great interest to non-Catholics, including the Jews. Greatly influenced by the moral complexities of the Holocaust, the document forswears, in part four, the centuries...


Waiting for the Big One

Author’s note: In July 2015, I was in a media conference in New York City and when one of the participants learned I was from Seattle, he looked at me and said, You’re toast!  I didn’t know what he has talking about until he referred to the article in The New Yorker magazine, The Really Big One by Kathryn Schulz that convincingly asserts an earthquake will destroy a vast portion of the coastal Northwest. 

A good way to sell magazines is by inciting high voltage fear that scares readers to death. Even though I’m a seasoned P.R. professional, who understands how well scary spin increases magazine sales, I too can succumb to electrifying fear when the probability of disaster strikes close to home.

Full Disclosure: I do live in Seattle with my husband and we also own a home on the Oregon coast in Manzanita that is located in the heart of the subduction zone. The signs we see on the Pacific Coast Highway 101 clearly note when we are entering the Tsunami zone.  Since 2003 we’ve lived here and while there is plenty of grave geologic certainty that this part of the world is marked for a natural disaster, the exact timing of death and destruction also invites a spiritual exploration where all roads inevitably point to “Waiting for the Big One.”